XQS: from Jämtland

XQS says it was born in Jämtland, in northern Sweden, in 2005, as an alternative to the traditional Swedish lip pouch. It grew up at XQS International in Borlänge. In 2023 a Danish group best known for its cigars bought the brand, and XQS came to the UK in 2024.

Jämtland is also home to Storsjöodjuret, the monster said to live in the lake Storsjön. Read the legend.

The range

Tropical, Fizzy Peach and Hallonsoda (Swedish for raspberry soda) are 8mg. The Menthol and Arctic Freeze are 11mg. See them in the XQS collection.

New to pouches? Start with What is a nicotine pouch?

Pouches contain nicotine, which is addictive. They're for adults who already use nicotine.